Jun 22, 2026
Megan chats with Shruthi about using AI beyond basic prompting, building smarter workflows, and protecting your unique voice as a food creator.
Founder of Urban Farmie (vegetarian-global niche, 2M visits a year, AP syndicated). I spent 12 years at the Boston Consulting Group (BCG) and left as a Partner in February to run the food business full-time. Stanford MS-MBA, former engineer, TED speaker on food systems. I also just launched Mise en Claude, a Substack on how working food bloggers can use Claude as part of their operating system.
Summary & Takeaways
Most food bloggers use AI as a simple writing tool. Shruthi explains why the biggest gains come from treating AI as a strategic business partner instead. This episode explores project-based AI systems, prompt maintenance, voice development, and practical ways to use AI without sacrificing originality or expertise.
Key Topics Discussed:
- Organize AI projects by purpose to prevent instruction overload.
- Review and clean AI project instructions every month.
- Use AI for repeatable tasks, not strategic business decisions.
- Define your voice before teaching AI to replicate it.
- Build systems that protect lived experience and expertise.
- Focus on one major business initiative each quarter.
Connect with Shruthi Baskaran-Makanju